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Shareware Overload Trio 2
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Shareware Overload Trio Volume 2 (Chestnut CD-ROM).ISO
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LTRSAL03.LEX
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1992-07-08
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9KB
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198 lines
.FT L----!----!----!----!----!----!----!----!----!----!----!----!---R
.TX1 *** INTRODUCTION OF A PERSON AS A SOFTWARE CONSULTANT ******
As a consultant in {CONSULTANT_DESCR}, I'll bet that you are
not getting the most from your {EQUIPMENT_TYPE} equipment.
I've enclosed a brochure to prove my point. I have created an
application that most people think can be implemented only by
costly mainframe computers.
I created these programs to run on an IBM-compatible personal
computer. (As you know, acquiring a mini-computer or mainframe
computer can cost thousands of dollars.) Just think of the
savings I can provide your firm without any upgrade to your
equipment.
If you're willing to risk a half-hour of your time, I can show
you a number of exciting ways you can enhance the management and
utilization of your document preparation technology and, at the
same time, reduce your costs.
I'll call you next week.
.TX2 *** OFFER TO BECOME A DISTRIBUTOR FOR A LINE OF PRODUCTS ***
{REF_NAME} of {REF_COMPANY} suggested that we had something in
common. You need a U.S. distributor, and I'd like to carry your
line of {PRODUCT_DESCR}.
My company has been responsible for a number of successful
product launches in the States. If you're aware of the success
of {SUCCESS_PRODUCT}, you may know that it broke every sales
record for a new line of {PRODUCT_DESCR}. We also did the
recent {SUCCESS_PROGRAM} that has performed so well.
We think your product will fit nicely with the current American
enthusiasm for better health and looks. And your emphasis on
{ADDITIONAL_PRODUCTS} will tie in perfectly with beauty
promotions as well as health.
I'm going to work on some preliminary sales projections for you.
Until then, please review the enclosed literature on my company.
I'll be in touch within two weeks.
I can help you move merchandise, {MR/MRS_LAST_NAME}.
.TX3 *** INVITATION TO NEW CONTACT AT CUSTOMER COMPANY **********
It was a real pleasure meeting you during my recent visit to the
{COMPANY_NAME} offices. I'm looking forward to the opportunity
to get to know you better.
{ASSOCIATE_NAME} mentioned to me that you have been talking about
{SALE_PROPOSAL}. {ASSOC_HE/SHE} also suggested that you and I
work together on the development of {PROJECT}.
Please feel free to use me as a resource, {FIRST_NAME}. I'm
fortunate that I've been able to serve as a consultant to
PERSON_NAME} for more than {TIME_PERIOD1}, and I hope that You
and I will be able to work together for similar successes.
I'll call you soon. I would enjoy getting together with you some
time for lunch and discussing the possibilities.
.TX4 *** COVER LETTER FOR SAMPLE OF PRODUCT *********************
Take a good look at the {PRODUCT_SAMPLE} I've included with this
letter. How do they compare with the ones you are now using?
You may not notice any difference if you're using top quality
{PRODUCT_DESCR}. But what about price? If you're paying more
than {MAXIMUM_PRICE}, you now have a way to lower your cost of
product.
As {WRITER_POSITION} of {COMPANY_NAME}, I'm very familiar with
{PRODUCT_CATEGORY} and can assure you we can supply your needs
extremely well.
When I call you next week, I'll supply a list of very satisfied
users who can vouch for our on-time delivery, superior quality,
and unbeatable prices.
If you'd like to place an order or obtain more information, use
the enclosed order form. I'm looking forward to helping you
lower your {PRODUCT_DESCR} costs.
.TX5 *** INVITATION TO CUSTOMER FOR TOUR OF WRITER'S PLANT ******
I'd like to extend an invitation to you and your staff to tour
our facilities here at {COMPANY_NAME}.
I think once you see our plant, you'll understand not only how we
achieve our low pricing (using the best automation techniques),
but also how we maintain extremely high quality (by using the
most contemporary {FEATURE1} available).
I'll call you next week to set up the tour.
.TX6 *** ANNOUNCEMENT OF OPPORTUNITY TO SELL IN NEW MARKET ******
Most American companies have been ignoring the {MARKET_DESCR}
market because they have no idea how hungry business people in
{MARKET_LOCATION} are for American {PRODUCT_DESCR}.
Did you know, for example, that {SALES_RESULTS1}? Or that
{SALES_RESULTS2}?
We set up the distribution system for those sales and we can do a
similar job for your {PRODUCT_DESCR}. Will you give me a few
minutes to explain how you can build new sales by taking
advantage of the opportunities in the {MARKET_DESCR} market?
I'll call you in a few days to schedule an appointment.
.TX7 *** INTRODUCTION OF PERSON REPLACING THE WRITER ************
You are one of the most important reasons we have worked so hard
to find my "perfect" replacement. It's really important to me
that you continue to receive the kind of service and attention
you deserve.
I think you and {PERSON_NAME} will continue where we left off.
He has more of a {BACKGROUND} background than I do, and you'll
find that he's the sort of person who will give you straight
answers to tough questions. He is really good.
I'd like the opportunity to say goodbye to you and also to
introduce you to {FIRST_NAME}. Are you free for lunch any day
next week? We'll try to set up an appointment when your schedule
permits.
I'll give you a call in a few days.
.TX8 *** INTRODUCTION OF NEW PRODUCT LINE TO A CUSTOMER *********
We've just acquired {COMPANY_NAME} that has been a respected
{COMPANY_DESCR} for nearly {TIME_PERIOD1}. Their specialty is
top quality {PRODUCT_DESCR}.
I think their top-of-the-line {PRODUCT_CATEGORY} is a natural for
your {CATALOG_DESCR} catalog, and the bottom-of-the-line product
should be a great addition to your premium business. We can
provide any of these products to you with private labels in any
quantity.
I'd like to show you samples while you still can include them in
your upcoming catalog. Please check your calendar for next week.
This is an exciting opportunity.
I will contact you in the next few days to discuss it.
.TX9 *** INVITATION TO PARTICIPATE IN A NEW PRODUCT PROMOTION ***
It's been a long time since we developed a product promotion for
you, so I thought I'd update you on a few things we're doing that
should be of interest.
I've enclosed two new sales promotion kits that have proven to be
powerful sales generators. One is a {SALES_KIT1}; the other is a
{SALES_KIT2}.
On the television front, we've had great success recently for
{CUSTOMER_NAME}. We produced two new TV commercials. Our spots
beat the control spot with a cost per lead that was less than
half of the control spot's. But rather than talk about it, I've
enclosed a reel that I think you'll enjoy viewing. (It'll only
take 6 minutes.)
I'll call you in a few days to see if we can put our team to work
developing new customers for you.
.TX10 *** ANNOUNCEMENT OF A NEW BUSINESS TO PREVIOUS CUSTOMER ***
Although you may not recognize this letterhead, I think it will
become familiar to you very soon. We have just started a new
company and I think you will use our {PRODUCTS/SERVICES}.
I've spent nearly {TIME_PERIOD1} as a {PERSON_DESCR}. (We've
worked together for almost {TIME_PERIOD2}.) I'm putting that
background to use in our new company, producing {PRODUCT_DESCR}.
I know what you demand in a {PRODUCT_DESCR}, {FIRST_NAME}, and I
hope you'll continue to let me serve you. We have a complete new
{FEATURE1}. We're located in {COMPANY_LOCATION}, which is about
a {TIME_PERIOD3} drive from your office.
I've always been noted for giving my customers the best service
and a little "extra." Now that we have our new place of business
I think you'll get even more.
I'll talk to you soon.
.TX11 *** PROPOSAL FOR SALE OF A COMPANY ************************
The more I have thought about the acquisition by your company of
{COMPANY_NAME} the more certain I am that it will be an excellent
deal for you.
When you review the enclosed financial statements, remember that
I estimate them to be about {DOLLAR_SAVINGS} too fat in overhead.
By deleting the excess, you will have a very profitable addition
to your company's operations. Knowing your ability to cut costs
I think you might even save more than I have estimated.
I am going to be in {CITY_NAME} about {VISIT_DATE} at which time
let's get together to discuss how we might proceed. I'll give you
a call after visiting with the management of {COMPANY_NAME} to see
what arrangement might work best to conclude the deal.
.END **************** End of LTRSAL03 Text **********************